Techniques for enhancing customer service through technology-driven solutions
Keywords:
Customer Service, Technology-Driven Solutions, Artificial Intelligence, Data Analytics, Chatbots,, CRM, Omnichannel, author name, scopus, springer, journal name, wissira, journal short form, wissira press, wissira research lab, research gate, ssrn, issn, academia, ugc care, pub med, wosAbstract
The rapid advancement of technology has transformed the landscape of customer service, allowing organizations to enhance customer satisfaction, streamline operations, and drive business growth. This manuscript investigates the integration of technology-driven solutions in customer service, examining techniques such as artificial intelligence (AI), data analytics, chatbots, customer relationship management (CRM) systems, and omnichannel communication platforms. The study reviews current literature to identify best practices and emerging trends, outlines a mixed-method research design for empirical validation, and presents results that highlight the efficacy of these solutions in reducing response times, increasing customer engagement, and improving service quality.
Findings suggest that technology not only optimizes operational efficiency but also enriches the overall customer experience by providing personalized and proactive service. The paper concludes by discussing strategic implications for organizations and suggesting avenues for future research in the continuously evolving field of technology-enhanced customer service.
