Strategies for utilizing business intelligence tools for strategic decision-making in corporate settings
Keywords:
Business Intelligence, Strategic Decision-Making, Corporate Strategy, Data Analytics, Simulation Research, author name, scopus, springer, journal name, wissira, journal short form, wissira press, wissira research lab, research gate, ssrn, issn, academia, ugc care, pub med, wosAbstract
This paper examines the integration of business intelligence (BI) tools in strategic decision-making processes within corporate settings. The study emphasizes how modern BI solutions can transform data into actionable insights that guide corporate strategy, enhance operational efficiency, and drive competitive advantage. By analyzing current literature, implementing a mixed-methods research design, and conducting simulation research, this study presents a detailed exploration of BI tools’ capabilities, challenges, and opportunities. Statistical analysis is employed to evaluate key performance metrics and their correlation with decision quality.
The findings indicate that leveraging BI tools not only improves the accuracy of forecasts and risk assessment but also fosters a data-driven culture that supports agile decision-making. These insights have significant implications for senior management and IT departments aiming to optimize corporate strategy in today’s rapidly evolving business environment.
